If you sell a product for consumption or health & beauty use, I’m talking to you!
Seriously. People have allergies. If you create a product, you need to disclose all ingredients used in your product. Easy. I don’t want your formula, I don’t want your recipe. I don’t care how much of something you use, I just want to know what’s in your product. Proprietary information or not, I need to know. Instead of being so secretive about what you use, why not be open and help people out. Personally, I’m looking for avoid gluten and lavender, but there are people that need to avoid far more than just two things. Sadly, lavender is in many, many things and disclosed in only a handful. Wouldn’t you rather I know to avoid a certain product of yours than to use it, have a reaction, get angry and boycott your entire product line? Do you really want to lose (or miss out on gaining) a customer over proprietary information?
Just release a gluten free list on your website, then for each product make sure you post an ingredient list. One that does not simply state “essential oils” or “fragrance”. That does not help at all. Requiring your potential customer to inquire about each individual product is time consuming and frustrating. Sure, I can send you an email about one product, but what if I decide next month I want to try something else. I have to spend another week+ emailing you trying to find out if it’s safe for me.
So, how is it okay for a company to just list proprietary ingredients? Why are they not forced to list everything?